Rasmus Michael Jensen

With Black Friday and Cyber Monday approaching, it will be interesting to see if consu mer spending follows recent patterns. China’s Singles’ Day on November 11 could offer a glimpse into this trend. On Tuesday the 12th, I read an article from the Associated Press titled, “Singles’ Day Shopping Festival Loses Its Shine Under China’s […]

The American Dream and the European Dream represent two distinct visions of a better life, shaped by their respective societies’ values, history, and culture. While both focus on prosperity and freedom, they differ significantly in their approach to success and well-being. The American Dream: Individualism and Opportunity The American Dream is centered on individualism, personal

In one of my recent articles I  focused on time as the primary commodity. Today, I’d like to discuss another equally important topic: empathy. In a rapidly changing business environment, empathy has emerged as a key driver of success, especially in B2B relationships. While many focus on building strong connections with resellers, distributors, and partners,

Sales relationships can be likened to farming, where success is not solely measured by the final outcome but by the extensive preparatory work. Just as a farmer’s expertise is not judged merely by the harvest, but by their ability to select the right land and crops, a salesperson’s success is rooted in their initial client

Everyone has probably come across a poorly translated website with awkward sentences in their local language, making them wonder who wrote it. When you’re familiar with a language and its nuances, it’s easy to spot whether the translation was done by a native speaker, a language learner, or even a machine. It’s not just about

Understanding consumer needs is about putting ourselves in their shoes. After all, each of us is a consumer with unique desires and expectations. At the core of our business lies the printing process, yet the essence of our offerings extends far beyond mere ink on canvas. It’s about delivering an experience—an amalgamation of design, quality,

Across the globe, Mother’s Day is celebrated in various ways, each with its own unique traditions and customs. From lavish gifts to heartfelt gestures, the spirit of honoring mothers knows no bounds. So, let us know more about different celebration styles across the world. In the United States, Mother’s Day is often marked by extravagant

After 5 years of involvement in the print-on-demand industry, I’ve come to realise that it’s time for a shift in perspective. While “print on demand” aptly describes the core of what we do, it fails to capture the entirety of our business’s essence. Sure, printing is at the heart of it all, but the journey